Effortlessly bridge ParcelWILL’s logistics data—from shipment status updates to delivery exceptions—with Omnisend to power automated post-purchase workflows that keep customers informed and transform the shipping experience into a powerful retention tool.
Here is the instruction
Step 1
Go to Omnisend admin → Store settings → Create API key → fill in the name and check the required permissions → Create API key → Copy API key
Step 2
Go to ParcelWILL admin → Integration → find Omnisend → click the Connect button → paste the Omnisend API key → Connect
Step 3
Go to Omnisend admin → Automation → Create workflow → Create from scratch
Step 4
Select a specific event → configure the trigger filters based on your needs
ParcelWILL provides a range of events for different use cases. Be sure to review the ParcelWILL Events and Triggers Overview help article for more details.
Note: Trigger filters are case-sensitive.
Example 1: I want to create a flow that automatically sends a thank-you email when a shipment is delivered.
In this case, select the ParcelWILL – Shipment status update event and set the trigger filter to shipment status equals Delivered.
Example 2: I want to create a flow that automatically sends a reassurance email when a shipment has been stalled for more than 5 days, regardless of its shipment status.
In this case, select the ParcelWILL – Shipment stalled event and configure the conditions in the ParcelWILL admin as shown below. No trigger filters are required in Omnisend.
Step 5
Configure the Actions based on your needs.
Available Property
| Property name | Template tag | Example |
|---|---|---|
| store_name | [[ event.store_name ]] | YOURSTORENAME |
| store_url | [[ event.store_url ]] | https://yourstorename.com |
| shipment_status | [[ event.shipment_status ]] | Delivered |
| shipment_substatus | [[ event.shipment_substatus ]] | Delivered to doorstep |
| tracking_link | [[ event.tracking_link ]] | https://yourstorename.com/apps/parcelpanel?nums=1234&preview=parcelpanel |
| expected_delivery_date | [[ event.expected_delivery_date ]] | Jan 12, 2025 - Jan 16, 2025 |
| tracking_number | [[ event.tracking_number ]] | YT2436021211003147 |
| last_mile_tracking_number | [[ event.last_mile_tracking_number ]] | 9261290358097849005373 |
| carrier_name | [[ event.carrier_name ]] | YunExpress |
| carrier_contact | [[ event.carrier_contact ]] | 400-8575-500 |
| carrier_url | [[ event.carrier_url ]] | http://www.yuntrack.com/track/detail?id=YT2436021211003147 |
| last_mile_carrier_name | [[ event.last_mile_carrier_name ]] | USPS |
| last_mile_carrier_contact | [[ event.last_mile_carrier_contact ]] | 1 800-275-8777 |
| last_mile_carrier_url | [[ event.last_mile_carrier_url ]] | https://tools.usps.com/go/TrackConfirmAction?qtc_tLabels1=9261290358097849005373 |
| last_check_point | [[ event.last_check_point ]] | Delivered, In/At Mailbox, FAIRBANKS, AK 99701 |
| last_checkpoint_time | [[ event.last_checkpoint_time ]] | 2025-01-13 14:36:00 |
| pickup_location | [[ event.pickup_location ]] | 403 BANK STREET |
| transit_time | [[ event.transit_time ]] | 11 |
| residence_time | [[ event.residence_time ]] | 1 |
| order_number | [[ event.order_number ]] | #1234 |
| order_created_at | [[ event.order_created_at ]] | 2024-12-23 01:02:40 |
| fulfillment_created_at | [[ event.fulfillment_created_at ]] | 2024-12-24 01:25:40 |
| location | [[ event.location ]] | Los Angeles Fulfillment Center |
| pickup_date | [[ event.pickup_date ]] | 2025-01-03 01:28:40 |
| delivery_date | [[ event.delivery_date ]] | 2025-01-13 14:36:00 |
| product_name | [[ event.product_name ]] | Test product |
| customer_email | [[ event.customer_email ]] | [email protected] |
| customer_phone | [[ event.customer_phone ]] | +1 234 567 8900 |
| first_name | [[ event.first_name ]] | Tom |
| last_name | [[ event.last_name ]] | Alix |
| shipping_country | [[ event.shipping_country ]] | United States |
| shipping_province | [[ event.shipping_province ]] | California |
| shipping_city | [[ event.shipping_city ]] | Mountain View |
| shipping_address1 | [[ event.shipping_address1 ]] | 1600 Amphitheatre Parkway |
| shipping_address2 | [[ event.shipping_address2 ]] | Null |
| shipping_zip | [[ event.shipping_zip ]] | 94043 |
Addition
In addition to the basic information about the order, the LineItems field contains an array of information about each line item in the order. You can reference this data for building templates, branching logic based on package contents, and so on. This is stored in a 0-indexed array, so you can easily access an individual item or loop over it to get the entire contents.
| Property name | Template tag | Example |
|---|---|---|
| product_name | [[ event.lineitems.0.product_name ]] | Test product 1 |
| quantity | [[ event.lineitems.0.quantity ]] | 1 |
| variant_image | [[ event.lineitems.0.variant_image ]] | https://shopify.com/path/to/image-variant.jpg |
| price | [[ event.lineitems.0.price ]] | 24.96 |
| variant_name | [[ event.lineitems.0.variant_name ]] | Test product 1 - Black / L |
| sku | [[ event.lineitems.0.sku ]] | 12345678-black-l |
| handle | [[ event.lineitems.0.handle ]] | test-product-1 |
Migrating from the Old ParcelPanel Custom Event trigger to the New one
1. If you’re already using the Omnisend integration, you’ll see 6 events. New installs will see 5 events. The extra one is the ParcelPanel Custom Event.
2. ParcelPanel Custom Event is equivalent to ParcelWILL – Shipment status update.
3. ParcelPanel Custom Event will remain available long-term, so if you’re already using it, no action is required.
4. If you want to migrate from the ParcelPanel Custom Event trigger to ParcelWILL – Shipment status update, you can use Omnisend’s Flow - Copy feature, as shown below. All actions (including variables) will be preserved to ensure a seamless migration. However, trigger filters will not be retained in Omnisend and need to be reconfigured.
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